2013 Top Shops

|  by Chief Marketer Staff

New for 2013, Chief Marketer and PROMO’s Top Shops listing gives marketers the inside scoop on the top 100 promotional marketing agencies. Learn each shop’s top skills, recent campaigns, contact information, what’s hot, who’s on the move and other insights that make each agency unique. Sponsored by:    

Study: B2C Brands Are Deeper Into Mobile Advertising Than B2B Brands

When it comes to mobile advertising, B2B companies are essentially dipping their toes in the water while B2C companies are swimming around. That’s one of the main findings of an updated survey from Interactive Advertising Bureau (IAB) and Ovum. According to the study, 41 percent of B2B marketers surveyed said their approach to their mobile…

Architect marketing plan

Marketing Plan Template: Exactly What to Include

|  by Chief Marketer Staff

You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here's a look at the 15 key sections you need to include in your marketing plan.

Stop bullying

Fight Against School Bullying Expands to Store Shelves

|  by Chief Marketer Staff

Green Giant, General Mills' frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called "Raise a Giant." It features an animated commercial featuring a child narrator.