Day: September 24, 2013
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Engagement
Five Trends in Merchandise Incentives
The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.
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Engagement
Rebranding Sets America’s Cup on the Right Course
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
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Lessons From the Crackdown on ‘Astroturfing’ and Fake Online Reviews
By Jonathan L. Pompan, Esq., Venable LLP
New York Attorney’s General has brought new attention to the manipulation of consumer-review websites and the practice of “astroturfing” by search engine optimization companies that flooded the Internet with fake consumer reviews on websites.
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Google AdID: What the Alternative to Third-Party Cookies Means for Marketers
Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and stakeholders that earn their keep from the current paradigm of online tracking. The anonymous identifier for advertising, dubbed “AdID,” is largely a mystery at this point, but it’s not too early to consider […]