Day: July 3, 2013

• Study: Email Is 40 Times Better Than Facebook at Acquiring E-Commerce Customers

  Social media is sexier than email and organic search, but when it comes to e-commerce customer acquisition, sexier doesn’t mean better. According to a report from Custora, email marketing has become a more effective tool for e-commerce companies in the past four years, while Facebook and Twitter have lagged behind. Custora’s first ever “E-Commerce Customer […]

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  Agencies

  Q&A: Why Marketing ROI is Ongoing Process

  The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

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  Agencies

  The Role of Content Marketing in the Lead Generation Funnel

  Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.