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Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality

|  by Patricia Odell

Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the…

Infographic: The Content Marketing Landscape

Content Amp, a content marketing agency based in the U.K., has put together an infographic offering a comprehensive look at the content marketing landscape today.

The 3 C

Image-based content has asserted itself as the centerpiece of the online universe, thanks in no small part to the popularity of infographics, filtered photos, memes and videos. But what makes visual content effective, and how can marketers use images to drive actions? Tim Riesterer, chief strategy and marketing officer at Corporate Visions, shares his tips…