Auto Insurance Lead Generation: What Agents, Buyers and Sellers Need to Know

Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the…

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The Future of Lead Generation: Q&A

|  by Jason Hahn

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

Infographic: How Colors Affect Conversions

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: -

Mobile Advertising Spend Will Hit $7 Billion in the U.S. in 2013

According to a report from the IDC, mobile ad spend will increase 55-65 percent to finish 2013 at around $7 billion in the U.S. In 2012, the mobile advertising market grew 88 percent, which was slower than the 125 percent growth in 2011. The IDC also shares that mobile display ads got $1.7 billion in…

‘The Facebook Problem': Brands Have Forgotten About Integrated Marketing Communications

Facebook marketing is the subject of countless articles, blog posts and studies these days. The social network, which welcomed more than 144 million unique visitors in February, has been hailed as an effective channel by some, while others scorn it as a waste of money. But “the Facebook problem” is this: “brands have forgotten about…

How to Find Landing Page Optimization Testing Opportunities

Whether you’re running a site that wants visitors to make a purchase, download a white paper or watch a video, if you’re not focusing on landing page optimization and conversion funnel testing, you’re not squeezing the most out of every visit your site gets. Amman Badlani, associate director of online marketing and analytics for Planed…