Email Segmentation and Targeting—A Chief Marketer Tech Round-Up

|  by Chief Marketer Staff

In this issue, you’ll learn: The latest trends in behavior-driven segmentation and targeting Email metrics you need to consider The importance of real time data Email tools and tech you should consider Download the full report below Sponsored by:


Pepsi Talks About its New Bottle

|  by Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.