How Changing a Website’s Masthead Boosted Conversion Rates by 232%

If you’re a marketer or webmaster who’s looking for a way to boost conversion rates for your lead-generation efforts, look no further than this inspirational case study, which comes courtesy of Visual Website Optimizer. Open Mile, a truckload freight broker, stands in between people with shipping needs and companies that want to give quotes to…

Study: Search Marketers Should Get in on the Yahoo-Bing Action Before It’s too Late

Google AdWords is, to many, a synonym for “paid search.” But a report from AdGooroo reminds marketers that the Yahoo-Bing search network deserves a place in their strategies, too. While “the other search engine” doesn’t get the click-through rates and traffic that Google AdWords does, it retains some notable advantages, which may soon fade. The…


Pepsi Talks About its New Bottle

|  by Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

Infographic: Marketing Automation Is the Magic Behind the Curtain

Marketo, a marketing automation software firm, has put together an infographic offering a peek behind the proverbial curtain. What lies there? Marketing automation, of course. “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster,” according to Dayna Rothman, content…