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Mar. 28 2013




Email Segmentation and Targeting—A Chief Marketer Tech Round-Up

In this issue, you’ll learn: The latest trends in behavior-driven segmentation and targeting Email metrics you need to consider The importance of real time data Email tools and tech you should consider Download the full report below Sponsored by:

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Pepsi595

Article

Mar. 28 2013




Pepsi Talks About its New Bottle

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

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