If you’re a marketer or webmaster who’s looking for a way to boost conversion rates for your lead-generation efforts, look no further than this inspirational case study, which comes courtesy of Visual Website Optimizer. Open Mile, a truckload freight broker, stands in between people with shipping needs and companies that want to give quotes to…
Google AdWords is, to many, a synonym for “paid search.” But a report from AdGooroo reminds marketers that the Yahoo-Bing search network deserves a place in their strategies, too. While “the other search engine” doesn’t get the click-through rates and traffic that Google AdWords does, it retains some notable advantages, which may soon fade. The…
For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.
Marketo, a marketing automation software firm, has put together an infographic offering a peek behind the proverbial curtain. What lies there? Marketing automation, of course. “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster,” according to Dayna Rothman, content…
NEW YORK & ATLANTA, March 28, 2013 – Yext and YP announced today that they have teamed up to help enterprise businesses reach and engage local consumers, and manage their presence across the web. As a part of the agreement, YP, North America’s largest local search, advertising and media company, now offers Yext’s PowerListings product to enterprise customers,…
