DMA in DC Starts Tuesday

|  by Beth Negus Viveiros

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

How Persona-Based Marketing Can Go Wrong

|  by Beth Negus Viveiros

What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience?

5 Unexpected Places to Conduct Keyword Research

There are plenty of free tools to use when conducting keyword research, such as Google Alerts, Google AdWords Keyword Tool, Soovle and Topsy, among many others. But marketers and content creators that want to get a little more creative with their keyword research to improve the use and selection of relevant keywords on their site,…