Yelp Sells Display Ads in Its Mobile App to Monetize Its Huge Mobile User Base

Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later…

Q&A With Feel My Money: What to Know About Mortgage Leads

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage…

Why You Should Use Humor in Your Content Marketing Strategy

When you stumble across “Harlem Shake” videos, humorous mutations of popular songs, amusing memes or funny websites like The Oatmeal and, do you think about how it might be inspiration for your content marketing strategy? If not, you should. Humor can be a great help for marketers crafting content. Here are some takeaways from…

Conversion Rate Optimization With Qualitative Data

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data. “This way, every time you read a new tactic you have a better frame…

Chief Marketer Listline March 4

|  by Beth Negus Viveiros

Lists featured this week include National Museum of American Jewish History and SOLES4Souls.

Big Data: A Game of One Many Times Over

|  by Beth Negus Viveiros

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.