Yelp Sells Display Ads in Its Mobile App to Monetize Its Huge Mobile User Base

Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later…

Fab

Fab has been praised before for how it handles unsubscribe requests for its email marketing messages. But the successful e-commerce startup does more than offer a simple page where consumers can unsubscribe from the company

Q&A With Feel My Money: What to Know About Mortgage Leads

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage…

Conversion Rate Optimization With Qualitative Data

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data.

Chief Marketer Listline March 4

|  by Beth Negus Viveiros

Lists featured this week include National Museum of American Jewish History and SOLES4Souls.

Big Data: A Game of One Many Times Over

|  by Beth Negus Viveiros

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.