Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later…

With a big transition in its leadership and yet another wave of negative financial results, Groupon appears in need of a moment to pause and consider the customers it needs to survive. Daily-deals fatigue has likely set in for many of the early adopters of these kinds of deals, which explains Groupon

Fab has been praised before for how it handles unsubscribe requests for its email marketing messages. But the successful e-commerce startup does more than offer a simple page where consumers can unsubscribe from the company

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage…

When you stumble across

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data.

Lists featured this week include National Museum of American Jewish History and SOLES4Souls.

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.