March 4, 2013 - Chief Marketer

Yelp Sells Display Ads in Its Mobile App to Monetize Its Huge Mobile User Base

Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later […]

The Type of Customer Groupon Needs Is Interested in Opening up Its App and Finding Nearby Deals

With a big transition in its leadership and yet another wave of negative financial results, Groupon appears in need of a moment to pause and consider the customers it needs to survive. Daily-deals fatigue has likely set in for many of the early adopters of these kinds of deals, which explains Groupon’s sagging usage. Danny […]

Fab’s Considerate Email Etiquette: Stop Sending Emails When You Don’t Read Them

Fab has been praised before for how it handles unsubscribe requests for its email marketing messages. But the successful e-commerce startup does more than offer a simple page where consumers can unsubscribe from the company’s emails

Q&A With Feel My Money: What to Know About Mortgage Leads

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage […]

Why You Should Use Humor in Your Content Marketing Strategy

When you stumble across “Harlem Shake” videos, humorous mutations of popular songs, amusing memes or funny websites like The Oatmeal and CollegeHumor.com, do you think about how it might be inspiration for your content marketing strategy? If not, you should. Humor can be a great help for marketers crafting content. Here are some takeaways from […]

Conversion Rate Optimization With Qualitative Data

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data. “This way, every time you read a new tactic you have a better frame […]

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