Is 2013 the Year of Affiliate Attribution?

How do you fairly compensate affiliates for their role in the various touch points customers encounter during their purchase path? This is the lingering question that remains for the performance marketing industry today. It


Pepsi Talks About its New Bottle

|  by Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.


Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by…