Vine Now Lets You Embed Those Six-Second Videos

Twitter’s video darling, Vine, now allows its users to embed those six-second videos on websites, thanks to an update to its app. Embedded posts can be created from a post’s page on vine.co or via the mobile app. Embedded videos can be 600px, 480px or 320px wide. They can also be “Simple,” which only displays…

Infographic: How Much Time Should You Invest in Social Media Each Week?

Intersection Consulting, a digital strategy and social media marketing firm, has created an infographic that gives marketers an example of what a 40-hour workweek might look like for a company’s social media management. It aims to help answer the question, “How much, exactly, should a company be investing in social media?” Here’s how some of…

Is 2013 the Year of Affiliate Attribution?

How do you fairly compensate affiliates for their role in the various touch points customers encounter during their purchase path? This is the lingering question that remains for the performance marketing industry today. It’s also a question that’s becoming more relevant as companies become omni-channel, according to Rick Gardiner, CEO of iAffiliate Management, writing for…

LumaNEAR Aims to Make Daily Deals Better Without Taking Any Money From Anyone

LumaNEAR is a startup based in Minneapolis that is defiantly holding up a torch in a dark land: daily deals. The brainchild of Scott Sailer, formerly employed by Target and McKinsey, is starting lumaNEAR to bring local daily deals to consumers in the Twin Cities. Consumers don’t pre-buy vouchers

How Changing a Website’s Masthead Boosted Conversion Rates by 232%

If you’re a marketer or webmaster who’s looking for a way to boost conversion rates for your lead-generation efforts, look no further than this inspirational case study, which comes courtesy of Visual Website Optimizer. Open Mile, a truckload freight broker, stands in between people with shipping needs and companies that want to give quotes to…

Study: Search Marketers Should Get in on the Yahoo-Bing Action Before It’s too Late

Google AdWords is, to many, a synonym for “paid search.” But a report from AdGooroo reminds marketers that the Yahoo-Bing search network deserves a place in their strategies, too. While “the other search engine” doesn’t get the click-through rates and traffic that Google AdWords does, it retains some notable advantages, which may soon fade. The…

Pepsi595

Pepsi Talks About its New Bottle

|  by Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

Infographic: Marketing Automation Is the Magic Behind the Curtain

Marketo, a marketing automation software firm, has put together an infographic offering a peek behind the proverbial curtain. What lies there? Marketing automation, of course. “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster,” according to Dayna Rothman, content…

LeadsCouncil’s Comply Badge Program Aims to Build Trust Between Lead Buyers and Sellers

Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by…