Pepsi Talks About its New Bottle

|  by Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.


Dole and Rachael Ray Broaden Reach of Cook-Off Contest

|  by Patricia Odell

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Triggered Email Volume on the Rise: Survey

|  by Beth Negus Viveiros

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

Email Data Availability Up 26%: Worldata Index

|  by Beth Negus Viveiros

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.