Book Tries to Beef Up Image of DRTV
Doug Garnett, CEO/founder of direct response television agency Atomic Direct , has come out with a new book
The Nuclear Scenario (Walgreen’s)
There are various modalities and senses of urgencies that flow through the upper echelons of executives at major corporations. Most of these individuals realize there is a time to grab market share as well as a time to plan a strong counter defense to against any and all plausible business, nuclear scenarios.
