Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full of leads at a conference, or sending out a set quota of email blasts, is not the most productive way of…

Marketers who want to create loyalty programs around the world should design them with each country's needs and customs in mind. Cultural differences mean that the programs which work in North America won't necessarily translate well to other parts of the globe. The emerging BRICS (Brazil, Russia, India, China and South Africa) markets are fertile…