Day: December 13, 2011

• Agencies

  Seven Rules for Getting Started in Gamification

  Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

• Agencies

  Mobile Users, Flummoxed By Log-In, Search and Payment Problems, Tweet Their Woes

  Think consumers are willing to cut the mobile channel some slack due to its newness? Think again. Among adults who made a purchase via a mobile device during the past year, 85% expect the experience to be better than purchases made through a laptop or desktop computer, according to a study of online chatter. And 41% of the comments made about some of the top mobile-using retailers reflected a fair amount of frustration.

• Agencies

  Customer Loyalty: The Gift That Keeps on Giving

  Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.

• Email

  Tips for Avoiding ISP Filters and Getting Your Email Read

  Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.

• Agencies

  Marketing Predictions and Wishes for 2012

  As 2011 rolls to a close, here are some predictions—and wishes—for marketing in 2012.