Day: September 7, 2011

• Agencies

  Amazon’s Tax Avoidance Effort Asks Much But Gives Little

  There’s cheekiness aplenty on both sides of a California effort to collect taxes on online sales. Earlier this summer, the Golden State passed a law requiring online marketers with a physical presence in the state to collect these taxes. Wags might …

• Agencies

  Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study

  A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

• Social

  5 Ways Flickr Serves as a Promotion Marketer’s Best Friend

  Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
  It can be a marketer’s dream as long as you know the five points of value that it can deliver.