Topic

Day: July 28, 2011

  • Engagement

    Why Black Friday Should Merit Attention Throughout the Year

    Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.

  • Travel Websites Attract a Record Audience in June

    According to the latest figures from comScore, Google Sites remained the top Web property in the U.S., while the travel category welcomed its biggest audience yet in June.

  • Click and Action Rates Surge for Ads Shown at Least Five Times

    A recent paper from Casale Media titled “The link between ad placement & performance” aimed to test the hypothesis that “not all impressions are created equal.” It did this by examining the effect of three ad placement variables — page positioning, view order and frequency – on campaign performance.

  • Feature Update: HitPath® kicks Suppression List Management Up A Notch.

    New Orleans – July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath’s all-in-one software solution, geared towards enterprise level performance marketing professionals…

  • Got Your Mind on Your Money and Your Product on Your Mind

    Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some…

  • Lessons in Scale from AGT

    On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than…

  • Increased Email Volume Pushes Down Email Open Rates

    MailerMailer’s latest “Email Marketing Metrics Report” analyzes the current email marketing trends and offers some suggestions for marketers to improve their email marketing campaigns. Among the findings in the report is that email open rates have declined partly due to the increasingly large volume of emails…

  • 435% Improvement in Facebook Ad Campaign Conversion Rates When Targeting Existing Fans

    According to TBG Digital’s “Global Facebook Advertising Report: Q2 2011,” marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.

  • Globalizer to Host an Exclusive Event in between ASE and LeadsCon – Home Run Derby @ Citi Field

    Last year Globalizer invaded Fenway Park, this year they are taking over Citi Field!

  • The Week in Review

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