Topic
Day: July 12, 2011
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Email
In Email, Breaking Up is Easy to Do for Consumers
Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.
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Social
Enewsletters Help Lifetime Build Mom Site Audience
A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.
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News Brief-Valpak Puts QR Codes In/On Envelopes
VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.
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Engagement
Sun Life Gains a Foothold with Sponsorships
Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.