Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they "break up" with a brand's email communications, the reason is usually because of the marketer's behavior.
A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.
VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.
Sun Life Financial's marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.
