Web Beats Apps on Tablets
Tablets are coming up fast, but are they a lightweight laptop or a large-screen mobile device? Both, of course. But in their mobile guise, while tablets
Not Your Father’s Mobile Ad Campaign
Research suggests that display ads in mobile may get much more attention from viewers than similar ads on websites, mainly because the screens are so
RIDING THE ETAILING CURVE
Let’s face it: Shoppers are staying home. The combination of $4 or more for a gallon of gas and the rise of online shopping is negatively impacting store trips
NIVEA TOPS THE CHARTS
As part of a $1.5 billion year-long campaign to celebrate its 100th birthday, Nivea has partnered with Rihanna and her hit song “California King Bed.” Consumers who purchase
IDEA TO STEAL:
At IndyCar racetracks across the country, a new fan village unifies and coordinates sponsor activities, with help from experiential agency Marketing Werks.
SPENDING SMARTER
As each dollar a marketer spends becomes ever more important, utilizing data to spend smarter has become vital. Utilizing and relying on data can help
