Day: May 5, 2011
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Digital
How to Tell If Your Ecommerce Video Is Driving ROI
Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion
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Digital
How to Heal Your Site after Google’s Panda Update
Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”
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Email
Email And The Chinese Market: One Billion Opportunities, One Billion Potential Pitfalls
There’s a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic.
Failure.
To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn’t have ready access to credit cards. In China credit cards are relatively new…
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Daily Deal Businesses’ Secret Weapon – Merchant Acquisition Metrics
When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…
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MARC PORCELLI IS NAMED GENERAL MANAGER OF MUNDO MEDIA
Toronto – April 21, 2011 “MUNDO Media today announced that ad network veteran Marc Porcelli has joined as its new General Manager. Porcelli’s years of experience as a publisher and affiliate will take the firm to the next level. MUNDO Media is a performance-based…
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CPA Network. No. CPC!
Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…
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Facebook Served More Than a Quarter of Display Ad Impressions in Q4 2010
Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.
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Mobile Marketing: $56.5 Billion by 2015
According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.
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Mobile Video Advertising Rose 36% in Q1 2011
According to the latest figures from Rhythm NewMedia, a mobile video ad network, mobile video advertising surged by 36 percent in the first quarter of 2011, with in-stream video ads outperforming all other video units.
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The Week in Review
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