Day: April 25, 2011

• Mobile

  Soap.com, Diapers.com Roll Out Smartphone Apps that Work Offline, Too

  Mobile commerce is often great in theory and hideous or frustrating in practice. Not only are the screens small, the product shots hard to see and the checkout pages difficult to type into

• Email

  Data Helps Indiana Tourism Org Boost E-mail Relevancy

  Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.

• Chief Marketer Listline April 25

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …