Day: March 21, 2011

• Email

  Let Customers’ Email Preferences Be Your Guide

  Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.

• Email

  Improving Email Subscriber Targeting With Triggered Messages

  Given the typical company’s resource constraints, marketers must use triggered and sequenced messages that utilize existing segmentation schemes. Welcome campaigns are one example of a sequenced campaign.

• Chief Marketer Listline March 21

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Millennials Slower To Take Advantage Of Retail Loyalty Programs

  Millennials—consumers born roughly between 1982 and 2000, depending on which definition is used—sign up for fewer such schemes, and are more likely to be dissatisfied with them, according to research from ACI Worldwide.