Watershed moments can come in unusual places. In 2007, Clara Shih had one in a tiny noodle shop located on a nondescript Hong Kong side street when she overheard two old men talking about Facebook. “It seemed like the wrong place, the wrong language, and the wrong demographic,” Shih, founder and CEO of Hearsay Corp.,…

Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught