Day: February 20, 2011

• 5 Reasons Not to Run Standalone Facebook Promotions

  With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site.

  Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, “Campus Green Scene,” on the corporate website—as well as a microsite and Facebook.

• Engagement

  Spring is in the Air: Time to Plan a Street Stenciling Promotion

  As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results.