With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site. Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, "Campus Green Scene," on the corporate website—as well as a microsite and Facebook.

As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming…