Eye on Holographics
Holographic packaging can add shelf appeal and draw consumers' attention. The latest advances in film coating and manufacturing technology have opened the door for even more innovative opportunities
News Brief-American Family Insurance
American Family Insurance yesterday kicked off the Jingle Dreams contest and tour. People create and upload videos on new video casting company, Audition Booth
BBDO/Alcone Win Work for Arby’s
Arby's Restaurant Group, which relies heavily on in-store P-O-P to promote its products, has engaged a new agency to handle that work as well as social media, digital and advertising
Nivea Facebook Contest Will Unite Couples in Times Square at New Year
It may have escaped notice by the unromantic among us, But skincare brand Nivea has been owning the romantic aspects of New Year's Eve in Times Square for two years now, last year going so far as to build a Kiss Platform
