Digi-Key’s Digital Strategy Thinks Beyond B-to-B

November 17, 2010 |  by Chief Marketer Staff

For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.

Using Digital to Improve Loyalty Programs

November 17, 2010 |  by Chief Marketer Staff

Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors