Day: November 17, 2010

• Agencies

  Digi-Key’s Digital Strategy Thinks Beyond B-to-B

  For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.

• Agencies

  Using Digital to Improve Loyalty Programs

  Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors