News Brief-SKYY Spirits

|  by Chief Marketer Staff

SKYY Spirits the eighth largest spirits company in the US, has taken note that women like whisky too and has launched "Skyy Spirits Women & Whiskies," an interactive community on Facebook

Social Media Adoption, Analytics Face A Deep Curve

|  by Chief Marketer Staff

For all the opportunities social media are supposed to offer, marketers still struggle with integrating them into operations and evaluating their results. In fact, three-quarters of companies recently surveyed by the Harvard Business Review Analytic Services and SAS indicate they don