Day: November 8, 2010

• Email

  Personalized Recommendations Boost Century Novelty’s Email Response

  More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.

• List Biz 101: The Importance of Good Datacards

  As a broker and manager, I consider the datacard to be the most important sales tool for marketing a list for any type of marketing campaign.