Topic

Day: November 1, 2010

  • Email

    Email 2011: Location, Location, Location

    It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools

  • Volvo Pairs with Big East Conference for Season-long Sponsorship, Social Campaign

    Baseball’s winding up and football is in full swing, but maker Volvo Cars of North America is thinking basketball. Specifically, it has signed for a second year to sponsor the games of the Big East college conference

  • Email

    Up the Ante with Social Media Spirit This Holiday Season

    Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program