The Seven Basics for Success Using B-to-B Lists

September 15, 2010 |  by Chief Marketer Staff

Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.

Easy Ways to Socialize Your Email

September 15, 2010 |  by Chief Marketer Staff

Now that even the most ardent social media advocate will admit that Facebook and the like won

Understanding the Male Grocery Shopper: Study

September 15, 2010 |  by Chief Marketer Staff

You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

Broker Roundtable: Accessing the Political Landscape of the List Biz

September 15, 2010 |  by Chief Marketer Staff

This week

1-800-Flowers’ Undercover Boss Rediscovers Customers

September 15, 2010 |  by Chief Marketer Staff

Chris McCann didn