Day: September 15, 2010

• Agencies

  The Seven Basics for Success Using B-to-B Lists

  Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.

• Email

  Easy Ways to Socialize Your Email

  Now that even the most ardent social media advocate will admit that Facebook and the like won

• Agencies

  Understanding the Male Grocery Shopper: Study

  You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

• Broker Roundtable: Accessing the Political Landscape of the List Biz

  This week

• Agencies

  1-800-Flowers’ Undercover Boss Rediscovers Customers

  Chris McCann didn