- Chief Marketer

Build Community By Encouraging Customer Participation

When someone makes a purchase or performs a desired action on your site, do you sit back, kick up your feet, and pat yourself on the back for a job well done? You shouldn’t. That’s because you’d be missing an opportunity to solidify your relationship with the customer—by encouraging the development of an ongoing chain of participation.

AOL Reported to Shed Up to 2,500 Positions

AOL llc, the online marketer, wants to get rid of between 2,300 and 2,500 employees in anticipation of its spinoff from Time Warner in December, according to wire service reports.

GSI Commerce Acquires Two Online Marketers

GSI Commerce Inc. has acquired Retail Convergence Inc., parent company of online marketers Ruelala.com and Smartbargains.com.

Direct Marketing | Print

Credit Card Direct Mail Rises 34% in October

Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia.

Direct Marketing | Print