List brokerage and management companies of all sizes are subject to market forces, just as tides rise and fall. In my more than 25 years as a list professional, I have observed numerous instances where former list industry heavyweights such as Greenfield Direct, Listworks, and the Kleid Co. melted down on short notice. Each of…

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With costs declining and performance improving in some ad channels, marketing teams improve results by tracking trends, benchmarking their own campaigns, and discovering ways to invest media and marketing dollars more effectively.