Listline e-Newsletter 1/13
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Showtime Launches Multi-platform ‘Tara’ Blitz
Consistent with the schizophrenic nature of the title character in its latest original series, Showtime is putting the premiere episode of “United States of Tara”
Free Shipping Makes Holiday Buyers Loyal: Study
Free shipping offers were more common than ever this past holiday season, according to new research done on the 40 leading Internet e-commerce sites by research firm ForeSee Results and FGI Research
Mobile Marketing Association Names New Head
The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott.
Some Fundamental Questions About Performance Media
Performance media may not be the answer to all questions for all marketers. But the ability to pay for results or manage online channels to equivalent results-based metrics is capturing the attention and budget dollars of more and more of them
Marketers Need a Sound Customer Strategy to Thrive in an Economic Storm
Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here's some things you can do to bail yourself out
Quad/Graphic Eliminates 550 Jobs at Nine Printing Plants
Quad/Graphics announced that 550 of its employees will lose their jobs this week in five states, as the company reduces printing production capacity in the face of declining demand.
Mike Wehrs Appointed to Lead Mobile Marketing Association
Mike Wehrs has been named as president and CEO of the Mobile Marketing Association (MMA).
Glimpses at the Future of Direct Marketing
Never mind that these are challenging economic times or to put it more bluntly that the economy stinks right now. A new direct marketing is emerging, but the trouble is that no one can be sure what the future will hold in five or 10 years and beyond.
Execs from Anheuser-Busch Join Gander Mountain
Gander Mountain Co. has named Michael Owens executive vice president and chief operating officer, and announced several other executive management changes.
