Month: December 2008

• Listline e-Newsletter 12/31

  Worldata is the new manager for the Ziff Davis Media

• Amazon, Wal-Mart Know How to Keep Web Shoppers Happy: Survey

  E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites

• Loomis Agency Sets Fire to its Socks This Holiday: Promo Interactive

  Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years

• Engagement

  NHL Runs Wrigleyville Fest for Winter Classic

  The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.

• News Brief

  NATIONAL HOCKEY LEAGUE: Offers fans a free trial of its NHL Game Center Live starting Jan. 3. The online service, accessible at NHL.com

• NBA Fans Select Slam Dunkers in Sweeps Contest

  Making the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest.

• Direct Marketing | Print

  Aberdeen Names William Pollock VP, Principal Analyst

  Aberdeen Group, a Harte-Hanks company, has appointed William K. Pollock to serve as VP, principal analyst and group leader for its strategic service management research practice.

• Direct Marketing | Print

  Cox Promotes Hayes to CEO

  Cox Enterprises has promoted Jimmy W. Hayes to CEO, effective Jan. 1. James C. Kennedy is stepping down as CEO,

• LiveDeal Takes Loss From Acquisition Costs

  LiveDeal, which offers online classified ads and retail listings, as well as online marketing services for small and mid-sized businesses, reported a net loss of $1.5 million for its fiscal year

• Direct Marketing | Print

  Chapter 3: Dear Friend: Lurid Tales of Junk Mail America

  Known for their beauty and even more for their vast ore deposits, the hills around Laramie were in 1868 the scene of almost daily knifings. But things calmed down when the Union Pacific arrived—by1875, passengers were rushing off trains to dine on dishes like minced liver on toast and calves tongue with tomato sauce, and there was one other element of civilization: A lottery run by a man billed as “Pattee, J.M., capitalist.”