Give a pop quiz to most direct marketers on postal list testing and you'll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and the score may be entirely different
The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts
More than 2.3 million gamblers are named. The average age of these casino gamblers is 42; average income $65,000.
Continental Promotion Group, Inc., one of the country’s largest rebate-processing companies, has filed for Chapter 11 bankruptcy protection, citing liquidity problems.
If you can recall the year that President John Kennedy delivered his famous Berlin Wall speech, you can probably rack up serious points in a new Facebook video trivia game created by NBC News.
As promised, beverage maker Dr Pepper yesterday offered a free soda to every American man, woman and child who wanted one in celebration of the release of a long-delayed album by the band Guns N’ Roses.
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.
DUNKIN’ DONUTS: has opened its first shop in Shanghai, part of its plan to open 150 shops in Mainland China over the next 10 years.
