Topic

Day: November 24, 2008

  • A Crash Course on Postal and E-mail List Testing

    Give a pop quiz to most direct marketers on postal list testing and you’ll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and the score may be entirely different

  • Direct Marketing | Print

    Mail Stream: November 24

    The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts

  • Listline e-Newsletter 11/24

    More than 2.3 million gamblers are named. The average age of these casino gamblers is 42; average income $65,000.

  • Continental Promotion Group Enters Chapter 11; Clients to Cover Rebate Checks

    Continental Promotion Group, Inc., one of the country’s largest rebate-processing companies, has filed for Chapter 11 bankruptcy protection, citing liquidity problems.

  • NBC News Launches Facebook Trivia Game

    If you can recall the year that President John Kennedy delivered his famous Berlin Wall speech, you can probably rack up serious points in a new Facebook video trivia game created by NBC News.

  • A Free Soda from Axl Rose—Finally

    As promised, beverage maker Dr Pepper yesterday offered a free soda to every American man, woman and child who wanted one in celebration of the release of a long-delayed album by the band Guns N’ Roses.

  • Engagement

    Blackberry Storm Debut Draws Customers, and a Competitor

    The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.

  • News Brief

    DUNKIN’ DONUTS: has opened its first shop in Shanghai, part of its plan to open 150 shops in Mainland China over the next 10 years.