Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will…
The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid…
Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised…
InfoUSA has signed a deal to purchase Morksynkidirect, a 28 year-old list management and brokerage firm based in Hackensack, NJ. The sale is expected to close on May 31.
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven's Heavybag Media to get the word out both online and offline beginning this month.
ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site.
There's no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don't they want the same treatment? Ramin Ramhormozi thinks so. He's developed Groomstand.com, a site that offers personalized gifts for the husband-to-be's best men.
Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.
Trades Publishing Inc. launched four lists comprised of various subscribers to Jobsite magazine. The largest, with 16,646 names, is Jobsite HVACR. Others identify people concerned with flooring, framing, drywall, painting and wall covering.
