- Chief Marketer

Are You Ready for the New Yahoo?

Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will come a whole new algorithm for delivering ads that factors in not just bid price but a

Digital

Bigdaddy Lays Down the Law at Google

The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.

Digital

Tacoda Goes to the Video

Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised to take advantage of that interest.

InfoUSA to Acquire Mokrynskidirect

InfoUSA has signed a deal to purchase Morksynkidirect,
a 28 year-old list management and brokerage firm based in Hackensack, NJ. The sale is expected to close on May 31.

Direct Marketing | Print

Microbrewery Tries Online Approach

New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven’s Heavybag Media to get the word out both online and offline beginning this month.

Direct Marketing | Print

Microbrewery Tries Online Approach

Direct Marketing | Print

Tips & Teasers

ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site.

Direct Marketing | Print

Site uses search to help grooms gift their best men

There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment?

Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.

Direct Marketing | Print

Emotion runs high in direct mail copy

Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.

Listline e-Newsletter 05/24/06

Trades Publishing Inc. launched four lists comprised of various
subscribers to Jobsite magazine. The largest, with 16,646 names, is
Jobsite HVACR. Others identify people concerned with flooring, framing,
drywall, painting and wall covering.