Search Results for: virtual reality
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Tin Star
Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines
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Agencies
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
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Better than the Real Thing
A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based
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Fast Clip
With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath
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Conversation Pieces
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
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BEST promoted BRANDS of 2002
One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a
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Agencies
CONFERENCE PROGRAM
MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS
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Flying Down in Rio
Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The
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A Medium That’s Well Done
With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the