Search Results for: results

Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,

EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they

The clamor for Internet service supplier stocks is masking a remarkable turnaround for publicly traded telemarketing companies.Less than 18 months removed

If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest

Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the

Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,

Cox Target Media Inc., Largo, FL, is restructuring its organization, sampling program and the Carol Wright co-op.Instead of being restricted to working

Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries at a discount of up to

Retailer/cataloger Abercrombie & Fitch, Columbia, OH, is facing 10 class action suits alleging it tipped financial analysts Lazard Freres about soft sales