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DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)

You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I’ve fought to keep abreast of terminology.In

At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while

Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to

They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring

Priceline.com founder Jay Walker is moving into a new consumer-names-his-own-price venture online, this time selling groceries.During a luncheon presentation

Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan “On

Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate