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Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such

The phonecard promotion is fundamentally simple: Buy them, pass them out, and smile at the slippage rate.Consumers love phonecards because they offer

The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in ’91, the former

The pulse of healthcare promotion has quickened. Consumer ad spending in the prescription drug category has skyrocketed since ’97, and healthcare organizations

Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader’s Digest.Forget

Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

Beyond a few timely exceptions, the millennium isn’t generating a whole lot of promotional madness after all.It’s turning out to be the Yawning of a New

Cox Target Media Inc., Largo, FL, made changes recently in its sales organization, sampling program and co-op mailings.Under the sales restructuring,

The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors