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Radio networks are leading a throng of media companies elbowing their way into the promotion business. Are they providing clients with a new menu, or

Client-side promotion people often voice similar complaints about promotion agencies. Brand managers will say that agencies don’t do homework on the products

Ha-Lo Industries, Inc. is “e-transforming.”The company last month announced an “aggressive new strategic platform to extend promo products marketing and

New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By

In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice

One of the organizations expelled by the Direct Marketing Association for failure to comply with Privacy Promise is taking it lying down.All three organizations

Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

Viatical settlements are a $100 billion industry that no one wants to talk about.”It’s a little thing about death and money,” says entrepreneur Sean Strub,