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Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding

New York City-based marketing services consolidator Hawkeye Communications struck again last month by acquiring Cohesion Marketing, a Seattle shop that

Procter & Gamble’s Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning

They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

Do you know what you do for a living? If you dig past the magma of this year’s strategy, when do you reach the core of your competencies?You’re probably

Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,

What the Internet offers in convenience it lacks in the ability for customers to get a question answered in a timely fashion, or seek the advice of a

By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace

Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new

With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer