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The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

YOU’VE SEEN IT countless times – the squirrel corpse in the middle of the road. “Road kill,” it’s called. A testament to the inability of a rodent to

Generation Y marketer dELiA*s Inc., New York, had fourth quarter net sales of $67.5 million, up 13% from $59.9 million in fourth quarter 1998. The company

Sixty-nine percent of direct marketers that conduct transactions at their Web sites are making a profit on these transactions, up from 49% in 1999, according

According to Cyber Dialogue, the currently online adult will spend 5.3% of the rest of his or her life online.The analysis is part of the results of Cyber

Online direct marketer FreeShop.com has added 500 magazine subscription offers to its re-launched Free Magazine Shop (http://www.trymagazines.com), bringing

In an open letter to Governor James Gilmore, (R-VA), chairman of the Advisory Commission on Electronic Commerce, the Direct Marketing Association, the

The National Fraud Center has linked sharp increases in identity theft directly to the Internet and has called on Congress, the government and privacy

The Talbots, Inc., Hingham, MA, has reported net income for the fourth quarter ended Jan. 30 of $15.3 million, compared to $8.1 million for the same period