Search Results for: results

American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn’t view the brand

PepsiCo’s Frito-Lay snacks division in January moved its promotion and retail merchandising account back to Dallas-based Tracy Locke Partnership after

Deluxe Corp. had a good year in 2001, generating increases in both revenue and net income. But the firm faces a mature market, and is looking for ways

Experian, Orange, CA, will lay off 200 of its 6,000 workers during the next few weeks. The cuts will come across all units in North America.

What campaigns do you think had the greatest impact on the promotion industry since 1987? PROMO wants to know. As part of our special 15th anniversary

American Express has reported net income of $1.3 billion dropped 53% from $2.81 billion one year ago. The company cited the slow economy and cutbacks in travel following Sept. 11 as reasons for the fall off.

Retail stores dominated catalogs and the Internet as the vehicle of choice for holiday shoppers. And, while holiday spending decreased in 2001 consumers reported that the events of Sept. 11 were not a factor, according to a study by DoubleClick Inc.

J.C. Penney Co. Inc. has changed its corporate structure to a holding company to provide it with more flexibility as it rebuilds its businesses.

Re: Loose Cannon: Humble Pie for a Doubting Thomas (DIRECT Newsline Jan. 28). Don’t despair too much about your Amazon calls. It is reported that $16

It may not have been on the level of the “Dewey Defeats Truman” headline, but the guesses about Amazon.com’s fortunes I made last week were amazingly wide of the mark.