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Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official

About 1,400 call center workers are likely to lose their jobs as a result of the liquidation of U.K. broadcaster ITV Digital. The BBC reported on Wednesday

Chicago-based printer R.R. Donnelley has reported first quarter revenues of $1.1 billion, down 16% from the same period in 2001. Including one-time items,

Until recently, most direct response radio was limited to low-price offers for vitamins, music and household gadgets. The belief was that expensive merchandise

Predictive dialers continue to be a sore spot for consumers who are registering “a whole lot of complaints” with the Federal Communications Commission,

Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.

Provell Inc. has received notice from the Nasdaq National Market that it may be delisted on April 29. The company was cited for its failure to file an

The Reader’s Digest Association reported third quarter 2002 net income of $16.4 million, down from $27.9 million one year ago. Its revenue fell from $597.9

Fraudulent telemarketers would face harsh penalties under as part of a sweeping new bill to protect seniors proposed by Sen. Patrick Leahy (D-VT). The

A dropoff in restaurant business after Sept. 11 forced winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move overstock