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  • Agencies

    Home Video: Back to the Bog

    It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

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  • Agencies

    Never Say Die

    When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never

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  • Greener Pastures

    Sure, now you love Shrek. But think back to that first time you heard the title. Didn’t it conjure up gross images of dislodging unwanted particles from

  • Agencies

    Back to the Bog

    It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

    Tagged in:

  • Internet: You’ve Got Results!

    There probably isn’t anyone unfamiliar with the line, You’ve got mail. Heck, they even named a movie after it. America Online had the country again mimicking

  • Calls to Action

    Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

  • Fight for Your Rights

    During the dot-com boom, corporations couldn’t buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became

  • Agencies

    TV, Broadcast: Never Say Die

    When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never

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  • Best Overall Campaign: Greener Pastures

    Sure, now you love Shrek. But think back to that first time you heard the title. Didn’t it conjure up gross images of dislodging unwanted particles from

  • You’ve Got Results!

    There probably isn’t anyone unfamiliar with the line, You’ve got mail. Heck, they even named a movie after it. America Online had the country again mimicking