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The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

START AT THE BEGINNING GiftPax Sampling LLC, Milford, NJ, has teamed with Atlanta-based Lifestyle Change Communications to offer two sampling programs.

It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

Any final assessment on 2001 depends on whether you want to speak optimistically or pessimistically. A pessimist will shake his head and sadly announce

WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it’s become easy to lose sight of the basics. What do you

WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

The Spiegel Group, once a shining example for catalog firms everywhere, is now struggling to survive. Its financial position is so precarious that were