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Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according to a study by William A. Ruppert, president of ResponseB2B.

The Spiegel Group reported sales of $196.6 million for the five weeks ended June 29, a 20% decrease from sales of $246.3 million for the same period last

Jos. A. Bank Clothiers Inc. reported sales for the month ended July 6, increased 7.9% to $20.3 million from $18.9 million last year.

Ace Hardware Corp. has purchased MicroStrategy Inc.’s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone.

The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

In May, MKTG Services Inc. laid off 35 people at its New York headquarters 10% of the staff overall as it wound down cost-cutting measures to bring the

A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database