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The U.S. Postal Service, cutting its ad agencies from four to two, has awarded its general advertising contract to Campbell-Ewald, Detroit. Direct marketing

Martha Stewart Living Omnimedia Inc.’s income rose, but direct marketing revenue fell in the second quarter. The company reported net income of $6.74

People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

The online coupon company CoolSavings is mailing for the first time with a 100,000 drop. The co-op direct mail piece, “Young Families” is targeted to

The Chicago Association of Direct Marketing has named Bart Zeller Jr. as the 2002 recipient of the Natalie P. Holmes Volunteer of the Year award.

The U.S. House of Representatives is expected to vote today on a $18.5 billion appropriations bill that recommends the payment of just $76.6 million to the USPS.

Charles Schwab Corp. had second-quarter net income of $98 million, down from the $102 million it realized one year ago. Its revenue fell from $1.07 billion

A federal appeals court upheld a lower courts ruling to throw out a lawsuit claiming that Acxiom Corp. and a large shareholder in 1999 improperly sold