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Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.

The Association of Promotion Marketing Agencies (APMA) has changed its name to the Marketing Agencies Association (MAA). Our members mostly have created

She is now the grande dame at an agency that sees itself as a grande dame of the promotions industry. But grand doesn’t equal staid, and Jean Mojo has

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

Most direct marketers don’t care about their brands. OK, maybe that’s a bit of an overstatement, but not by much. It’s certainly the impression we give

Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

A developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense

Winners of PROMO’s 2003 EMMA, the industry’s premier accolade for outstanding entertainment tie-in promotions, have been chosen! Check here soon for all

R.R. Donnelley & Sons Co. reported net income of $48 million for the fourth quarter, a rebound from a net loss of $38 million the year before. The printer’s