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Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent

Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

Fitch Ratings has downgraded WPP Group’s debt rating to BBB from BBB+. The outlook was changed to stable from negative. The downgrade reflects the uncertain

On Jan. 23, 2003, PROMO magazine invited to its offices in New York City four of the brightest thinkers and sharpest observers now working in promotional

Judy has been working twice as hard and twice as fast for the past two years as her company teetered above bankruptcy and laid off a quarter of its staff.

Betty Noble was unhappy with Overture. When Noble, owner of micro-precision machining firm Norman Noble Inc., realized that her Web site resembled an

InfoUSA has signed a deal to acquire Yesmail, according to InfoUSA chief executive Vin Gupta. Gupta declined to reveal the value of the cash transaction.

Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication

Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,