Search Results for: new-products-and-services

Tools for direct marketers

The Donnelley Cluster System: Formerly known as Buyer Behavior Clusters, this segmentation scheme characterizes households based on their attributes, buying patterns and behaviors into one of 51 unique clusters.

MindBase: The latest release of this attitudinal database tool now features eight consumer segments, each differentiated by its level of marketing receptivity and channel orientation. — Yankelovich Partners, Chapel Hill, NC CRM software for SMEs: …

@utoDirect: a customized direct mail program for car dealerships

Shopper Discounts & Rewards

DoubleClick Inc. has introduced a new version of its media planning solution, MediaVisor

New-Products-Dec9

ROI Response Optimizer: Gives online marketers the ability to alter various components of a corresponding Web-based landing page on the fly–Bigfoot Interactive, New York.

new-products-services-november1

MVP Analytics is a series of offerings that aid marketers in creating current and potential value-based communication and sales programs.